I am sure that you have heard of YouTube, this is one of the best tools that a business can use to bring traffic to their website and create awareness of their products and services. How does it work? Everyday there are millions of people that search YouTube for one reason or another, some are looking for funny clips, others for video on a specific subject, or even a type of product or industry. All you have to do, is create a video, then get a YouTube account, and simply post your video. However, when posting, there is one important thing to remember, your keywords, you must add the best keywords you can to describe what your video is about, that is how people find your video when they do a search.
Let’s just say that you are a plumber, and you have a little plumbing company in tiny town USA, why would you want to promote your business on YouTube? The Internet is a big place, how can someone in Germany looking at my video going to help me? There are a few things to remember, in this scenario, if you do not have a website, it probably will not help you, unless it is a big event and your name is Joe, but if you have a website, that video can bring traffic to your site, even from across the planet, more traffic means more important, to the search engines that is. Why should you care about the search engines? Search engines can be your best friend or your worst enemy on the Web, if your site is not ranked, and you have no traffic; when the lady across town does a Google or Yahoo search, your site will not show up. Remember those keywords? Keywords are what makes the Internet World go ’round, so, make sure that your site has plenty of keywords related to what your website is about. Since you are a plumber, you would write about plumbing, pipes, leaks, repairs and so on.
Back to the YouTube video, OK, as a plumber, you could make a video about how to change out a water heater, make sure to add some text with your company name and so on, then you post it. Now, when that lady across town does a Google Search for plumbers that repair hot water heaters, or maybe a How To video, your chances of being found go up, and if your video is a good one, you could have thousands of people watch it, then go to your website to see what else you have, and don’t forget, just like this site, people will embed the video code on their sites to show it to others. Always remember, more traffic, more content, more keywords, and more visibility all go together, besides, you just might help someone.